For years, a theory has suggested that the internet's human-driven content is being overtaken. Known as the “Dead Internet” theory, it proposes that authentic, human-created materials from the 1990s and 2000s have been replaced by machine-generated content. This shift, according to the theory, makes the internet “dead,” as much of the content consumed is no longer produced by individuals.

The theory also claims that this transition was intentional, orchestrated by governments and corporations to influence public perception. While this element may seem far-fetched, the idea of artificial content overshadowing human contributions is becoming more plausible.

The Role of AI in Content Creation

The rise of artificially generated content began in the 2010s, as bots became prevalent on platforms like Facebook and Twitter. However, these bots lacked the capability to produce original material. This changed with advancements in AI, such as tools that now generate authentic-looking images, videos, and articles. Learn more about the role of AI in procurement and efficiency.

AI tools like ChatGPT, introduced in late 2022, allow users to create articles, social media posts, and other content types with ease. Meanwhile, AI-powered image-generation software produces endless visuals that flood platforms like Instagram, YouTube, and TikTok.

Social Media’s Shift to AI Content

This surge is increasingly visible on platforms like TikTok. Many videos are now fully AI-generated, from scripts to visuals. Facebook also sees its share of AI-created materials, sparking debates over authenticity. If you're curious about improving your social media strategy for industrial projects, learn more about B2B practices here.

While the idea of governments orchestrating this shift may remain speculative, the evidence of AI’s growing role in shaping online content is undeniable. Understanding this trend is crucial for industries navigating digital transformations.